MY Services

Professional Summary

I've elevated the performance and profitability of diverse organizations through expert alignment of innovative strategies, I offer more than 6 years of expert experience in creative development, leadership, marketing, strategy and client management. As a reputable and honored contributor to many top organizations, I am confident in my abilities to generate superior results for any company. I am fluent in English, Swedish, Afrikaans and beginner level Arabic and am an extremely fast learner. 

 

Now That’s Something To Give A Shit About.

Skills & Competence

Work Experience

2018-Present

GROUP M, WAVEMAKER

Strategic Account Manager (Digital)

Develop well thought solutions to meet clients’ brand objectives based on consumer insight and data. Spotting trends and technologies that play roles in consumer’s lives to ensure ultimate effectiveness, Create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. Handle key account relationship and team to ensure effective media roll-out and client satisfaction.

2018-Present

ONLY DIGITAL

Founder & Managing Director

Define, implement and measure online brand building and lead generation efforts in alignment with the overall business strategy. Develop, execute and manage/assist digital marketing campaigns, leveraging email, SEM and social. Manage vendor relationships through content strategy and editorial calendar planning. Coordinate 3rd party marketing integrations and tools. Plan and develop digital marketing applications including landing pages, microsites, email marketing. Provide recommendations for improvement through research, competitive analysis and analysis of web analytics. Business development. 

2018-Present

JC'S FRUIT JUICE

Managing Director, Shareholder

Drive the vision of the business and ensure it reaches it's monthly KPI. 

2018-Present

KARP PERFORMANCE

Marketing Director, Shareholder

Drive the vision and messaging of the business.

2017-2018

LYST PROPERTY

Head of Digital

Drive the vision and strategy through paid channels and marketing teams. Create and execute strategies for performance based acquisition through multiple channels SEO/ SEM, retargeting, video, display and other paid channels to accelerate revenue growth. Define KPIs and understand, analytics, benchmarking, and reporting methods to gauge success. Measure and report on effectiveness of paid channels, with the purpose of improving resource allocation, scalability, ROI and pipeline generation. Attract, develop and retain a talented team that leads the industry in innovation and best practices.

2015-2016

98 DEGREES GROUP

Marketing Manager, Strategy & Sales

Responsible for setting specific objectives to develop a cohesive and profitable marketing & sales strategy. Designing digital marketing campaigns, performing market research & handling sales team to increase market share and ensure brand consistency.

2013-2015

NET MEDIA PLANET

Senior Digital Manager

Devise integrated marketing campaigns & manage the implementation, tracking and measurement of them. Brief and oversee the work of internal and external agencies, such as designers. Wrote, edited and proofread copy for promotional materials within marketing campaigns. Deliver regular reports of campaign results, including web analysis and evaluation of KPIs

Education History

2020 - Present (Part time)

BSC - COMPUTER SCIENCE (DATA SCIENCE)

Goldsmiths, University of London

2015 - Present (Part time)

BSC - BUSINESS MANAGMENT WITH LAW

London School of Economics, University of London

2014 - 2015

DIPLOMA - DIGITAL MARKETING

Red & Yellow

2013 - 2015 (Night Class)

BA - INTEGRATED MARKETING COMMUNICATIONS

AAA School of Advertising & Marketing

Interests & Hobbies

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