CV

Professional Summary

I've elevated the performance and profitability of diverse organizations through expert alignment of innovative strategies, I offer more than 9 years of expert experience in creative development, leadership, marketing, strategy and client management. As a reputable and honoured contributor to many top organizations, I am confident in my abilities to generate superior results for any company. I am fluent in English, Swedish, Afrikaans and beginner-level Arabic and am an extremely fast learner. 

 

Now That’s Something To Care About.

Skills & Competence

Content Strategy  Consulting     Campaign Management    Branding 
Social Media 
  Media Planning    Strategy    Real Estate Specialist   Client Management   Graphic Design   HTML5 & CSS3   Social Media Advertising    Google Adwords   Programmatic Buying    Wordpress   Adobe CS Suite   Google Analytics & Tag Manager   Marketing Strategy   Microsoft Office   Photography & Videography

Work Experience

2021-Present

WAVEMAKER, GROUP M

Head of Content & Strategic Partnerships
  • Drive the business vision to clients, stakeholders and partners. 

  • Identify and drive business growth among current and new clients.

  • Support Business Units with Strategic and Content Guidance.  

  • Lead diversity, equity, inclusion, and sustainability initiatives within the group.

2018-2021

WAVEMAKER, GROUP M

Senior Strategist (Contractor)
  • Devised and implemented client go-to-market strategies. 

  • Use data and insights to influence the roll-out of campaigns and initiatives.

  • Communicate and handle client queries as well as expectations.

  • Manage internal stakeholders to ensure all communication is implemented accordingly.

  • Manage yearly client investment across multiple platforms & partners.   

2018-2021

EST8 DIGITAL

Founder & Managing Director
  • Freelanced and consulted across multiple clients and accounts.

  • Assisted in devising and implementing business and marketing plans.

  • Managed the marketing divisions to ensure all business marketing objectives were implemented and reached.

  • Liaise with various partners to ensure all campaigns and creatives were set up and created correctly.

2016-2018

LYST PROPERTY GROUP

Co-Founder, Head of Marketing
  • Co-founder of the business

  • Led the marketing division and ensured all quarterly targets were reached.

  • Developed a playbook and paved the way for property marketing and prop-tech businesses in South Africa. 

  • Assisted in leading the business to over $1M growth in the first year of operations.

2014-2015

98 DEGREES GROUP

Marketing Manager, Strategy & Sales
  • Assisted in developing sales and marketing strategies for the business.

  • Drove employee motivation and target setting weekly.

  • Launched the company in the low-income sector by understanding cultural needs and motivations.

  • Developed business CI and communication tactics and put them into motion.

2013-2014

NET MEDIA PLANET

Senior Digital Manager
  • Assist in creating marketing strategies based on specific industry research.

  • Implement client marketing plans across various media platforms, including online & offline. 

  • Manage client media spend, post-campaign reports and insights.

Education History

2014 - 2015

DIPLOMA - DIGITAL MARKETING

Red & Yellow

2013 - 2015 (Night Class)

BA - INTEGRATED MARKETING COMMUNICATIONS

AAA School of Advertising & Marketing

Interests & Hobbies

3.PNG